Pillars of Design underpin all our decisions when
​creating our apps, games and software systems

🎓 Smart     

Software systems should be Smart and ultimately be able to solve numerous problems as they arise. Programs should be designed to be highly capable and versatile with many features.

✅ Simple     

Software should be Simple ​and easy to use regardless how complex its features are. Programs should be designed to be intuitive and in such a way where usage of it feels natural.

👔 Styled    

Software should be Styled and visually comforting rather than harsh to look at or use. Programs should be designed to feel fluid and be delightful to use rather than clunky.

🦅 Swift      

Software systems should be Swift and execute quickly to allow a synergistic speed to be achieved. They should be designed to function or operate with both speed and momentum.

🛟 Safe      

Software systems should be Safe and still function regardless of any potential unexpected errors or situations. They should be robust in their ability to maintain a stable functional state.

😊 Satisfying    

Software should be Satisfying to use and promote a sense of wonderment when being engaged with fully. They should be designed to be both natural and enjoyable to operate.